Dr. Robert G. Cooper - Speaker bei der nächsten quer.lesung- stellt sich vor

Wir fiebern selbst schon unserem ersten Event im Jahr 2024 entgegen und freuen uns riesig, dass wir Dr. Robert G. Cooper virtuell bei der quer.lesung am 15.01. zu Gast haben.

Inhaltlich steigen wir bei der quer.lesung tief in seine Forschungsthemen Stage-Gate and Artificial Intelligence in Innovation Management ein.

In diesem Artikel haben wir euch ein kurzes Interview mitgebracht, in dem sich Bob selbst kurz vorstellt:

About me, personal:I live in Oakville, Ontario, a suburb west of Toronto in Canada, near Lake Ontario.Happily married, 50+ years to wife, LindaTwo grown-up daughters, both married, one in Toronto (a Marketing VP for a global firms), the other in Florida USA (an attorney helping companies do environmental projects).I have two degrees in Engineering, then an MBA. After the MBA, I worked in a process equipment manufacturing company, and in business development & new product development. We had a terrible new product failure, which taught me a lot at age 25!So then I went back to university to get PhD in Business, studying the field of product innovation — little was known then, not a popular topicMy PhD research focused on practices of project teams in their development projects.After graduation, I was hired at McGill University in Montreal, a top Canadian university. I taught new product management in the business school to MBA students. Also became Assoc Dean and Director of MBA Program.Did two major research studies there…— one, a study of successful versus unsuccessful new product projects — about 200 in total — which led to many success factors that are keys to winning at new products, that led to the NewProd model (a precursory to an AI model to predict success in NPD)— 2nd, a set of case studies of successful new product project teams, that led to Stage-Gate … which became very popular (according to a 2023 PDMA global study, about 50% of firms use Stage-Gate for NPD). Listed by PDMA as one of the „9 major milestones in NPD since 1960“ — see pic.Stage-Gate was immediately adopted by some large US firms like DuPont, Exxon, and P&G (mid-to-late 1980s)Was introduced to EU around 1990 in DK by the Danish Technological Institute, where firms like LEGO, Carlsberg and Danfoss adopted it immediately.Then later to DE, CH and AT by Five I’s Innovation… firms like BASF, Bosche-Siemens, Bayer, Swarovsky, Lindt, others.Moved to Toronto area where I have been since 1983. Worked as full Professor at McMaster University, held the Lawson Mardon Chair.Also a Distinguished Research Fellow at ISBM at Penn State University in USA.Today, semi-retired.Spend time mostly in Canada, but also in the USA during the winter — on an island off the coast of Florida, Longboat Key. I am there now.But still active doing seminars for companies and senior managers — online and in person; also public seminars (like in FRA last Spring) on Next Gen Stage-Gate; and one in March for the Irish Industry Research & Development Group (IRDG)And also some consulting.And research on NPD of course — two articles coming out this month — in IEEE Engineering Management, and also Research-Technology Management (both on best practices in NPD).